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Facebook营销战略

Facebook营销圣经。

The Facebook Marketing Bible

33+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook

By Justin Smith

justin@http://devegacer.com

Editor, Inside Facebook

http://devegacer.com

Version 1.04

May 11, 2008

Facebook营销圣经

33种以上的办法助你在Facebook上营销你的品牌、公司、产品及办事

简介

目次

I. Tools for Guerilla Marketers

For the aggressive guerilla marketer, Facebook offers a bevy of viral channels to get the word out to your friends and creatively reach your target audience. The best part about these guerilla tactics is their cost: free. Everyone on Facebook can use these strategies to recruit and to evangelize their causes. Strategy: If you build it, will they come?

Marketers often wonder whether it makes sense to attempt to build their own social network around their product, company, brand or service. Some hire development shops to build a custom web site, others use white label products, and still others use hosted services like Ning. The problem with this approach, however, is that it’s extremely expensive to bring a significant enough number of users onto your own service to make it worth the expense (which can often run in the tens of thousands of dollars). In most cases, it makes much more sense to craft your strategies targeting the social networks in which people already ―live‖ online—once someone builds their profile and friend list on a popular platform like Facebook, it’s awfully hard to get them to move.

1、游击营销人员的好对象

为了逢迎大志勃勃的市场人员,Facebook供给了大年夜量渠道便利了信息的病毒式传播,你的话语不只可以传给你的同伙,还可以终究接触到目标人群。这些战略最大年夜的好处在于完全收费。Facebook上的任何人都可以应用这些战略招贤纳士或布道推行。

战略:假设你这么做了,人们真的会来吗?

市场人员常常会困惑环绕本身的产品、公司、品牌或办事构建社交搜集能否公道。有些把网站(惯例的那种)包给他人做,有些采取贴牌发卖,有些选择了托管办事,托管给Ning这类的社交搜集。但是,采取这类渠道的成绩在于引入大年夜量的用户的本钱太高,动辄上万美元的花费能否值得?绝大年夜多半情况下,对准曾经有大年夜量活泼用户的sns平台制订战略是比较公道的。由于一旦人们在Facebook这类平台上创建了本身的材料和建立了关系网后,想让他们换地是很艰苦的。

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